CloudCeipt | AI Receipt Management for South African SMEs

Capital sought

R 5,000,000 (≈ $275k USD)

12–18 months runway for OS app launch + PLUS/PRO, regulatory hardening, and go-to-market scale.

Use of funds

Engineering & AI

Model tuning, bank statement ingestion & reconciliation, native OS app (iOS/Android) build, reliability, and security.

Compliance & Data

SARS export standards, VAT edge-cases, labeling & QA.

GTM & Partnerships

Accountant channel, SME associations, POS/lender integrations.

Marketing & Awareness

Social (paid & organic), click-to-WhatsApp, search & retargeting, partner co-marketing, PR/community, and referrals — all with full-funnel attribution and cohort analytics.

Customer Success

Onboarding guides, Customer Value Management (CVM), live support, and retention playbooks.

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The opportunity

Problem

SMEs drown in admin. Compliance suffers. Value leaks.

South African SMEs run on thin margins and little time; receipts go missing, VAT gets guessed, and tax season becomes a crisis — while desktop-centric, costly, non-SA-first tools leave millions under-served and non-compliant.

Our platform

WhatsApp-first, multichannel, cloud-based AI finance platform

WhatsApp-first capture with seamless expansion to web, app, desktop, and email. AI automates compliance (VAT-aware, tax-ready records) and powers growth: merchant/category trends, revenue & spend analysis, cash-flow visibility, cohort insights, anomaly alerts, and predictive forecasting.

Why now

AI cost curves + high OCR accuracy make per-receipt automation viable.
Regional cloud is mature and affordable for secure storage/processing.
Channel reality: WhatsApp dominates SME ops; web/desktop complete the journey as teams formalise.

Go-to-market

WhatsApp onboarding: link/QR starts instantly; no training, no app-store friction.
Mobile app, mobile-first web & desktop web console: one account, richer controls as businesses scale.
Email intake for corporates: forward invoices/receipts; AI routes and reconciles.
Partner lanes: accountants, POS providers, and micro-lenders bundle compliant intake.

Defensibility

Local merchant/receipt graph improves categorisation & anomaly detection.
Compliance data flywheel: SARS-standard VAT/tax labels create SA-specific ground truth others lack.
Channel resilience: multi-channel (WhatsApp, web, desktop, email) reduces platform risk and locks in habit.

Business model

FREE — access first, habit-forming: WhatsApp + mobile-first web (with desktop access), basic vault & search, limited monthly receipts. Why: removes cost barriers for early-stage SA SMEs. Opportunity: free creates stickiness; upgrades follow volume, exports, and VAT/tax needs.
LITE — usage headroom + entry analytics: higher limits, AI capture + vault, basic analytics, monthly exports; self-serve upgrade from FREE.
PLUS/PRO — scale, compliance, automation: bank ingestion & reconciliation, full analytics (merchant/category trends, revenue/spend, cash-flow, cohorts), VAT/tax exports, roles & approvals, automation hooks, email ingestion; desktop-grade web dashboard for finance ops.
Adjacencies — B2B & data services (opt-in): accountant portals, POS/lender partnerships that bundle compliant intake; risk/credit data services with explicit consent.

Monetisation logic: FREE drives adoption → LITE unlocks early value → PLUS/PRO monetise scale; low CAC via WhatsApp & partners, rising LTV as entities add users, bank feeds & automation.

Potlako M.

Founder & CEO — South African entrepreneur and small business owner with a background in data science, analytics, and software development. Building practical automation for real-world impact.

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